Connect with us

Lifestyle

How to Smartly Advertise on Facebook in 2018

Published

on

How to advertise on Facebook

With an incredible number of users, advertising on Facebook can be surprisingly rewarding.

Apart from the purpose for which it was created in the first place, which is to connect people, Facebook also lets you put up ads to reach out to any particular group of people.
Although when compared, advertising on Google seems to be more popular because of its active buyers. But, on the other hand, Facebook connects you with people all over the world within a very short period of time.
And interestingly, creating a Facebook ad is not limited to some privileged few. In fact, anyone can create a Facebook ad; be it for a Facebook Page, Event, App, other destination on Facebook, or your own website.
Read on to see how possible it is for you to create ads on your Facebook page

Here’s how you can create ads on your Facebook page.

1. Promote your page

The importance of promoting your page cannot be overemphasized. And this could be the reason why you’re being given the opportunity to do so with the “Promote Your Page” button in the left sidebar where you see the number of Likes your page has.
Facebook Promote Pageplay

Facebook Promote Page

(Facebook)

All you need do is to click on the option and you’ll get to preview how your ad will look in the news feed for desktop users & mobile users.
How to advertise on Facebookplay

Facebook Ad Preview

(Facebook)

Upon review, you’ll find out that the ad will use your Facebook page’s name, short description, and cover photo for the creative.
Nevertheless, if you don’t like how the ad is being displayed, you can always make the change to suit your desired prior to advertising.
Alternatively, it is okay to click on the settings wheel icon beneath the preview. From there you can configure your ad with customized text and image in the Facebook Ads Manager by selecting “Advance Option.”
What about your target audience, you may ask? Well, if you look to the right of your “ad preview,” you’ll find them in the targeting options. They’re simple & include location, interests, age, and gender.
How to advertise on Facebookplay

Facebook Choose Audience

(Facebook)

You can click on the promote page to submit your ad to Facebook for review once you’ve configured these options.
But then there are alternatives. And it is for people who would prefer to use more advanced targeting options.
To do this, click on the settings wheel icon beneath the preview where you can select “Advanced Options” to configure your ad with a more targeted audience in the Facebook Ads Manager.

2. Boost Post

Facebook will always give you the option to boost your post to a larger audience, whenever you directly create a new post for your Facebook page or using tools like Post Planner, by using the Boost Post button.
The button is at the bottom right of each post. You will get a preview on how your boosted post will look like when you click the button.
How to advertise on Facebookplay

Facebook Boost Post

(Facebook)

How to advertise on Facebookplay

Preview Boost Post

(Facebook)

The ad will make use of the exact text and image you used when posting on your page. You can also target your audience by location, interests, age, and gender.
How to advertise on Facebookplay

Target Audience

(Facebook)

You can click boost to submit your ad for review once you’ve configured these options.

3. Promote your website

The Facebook ad is generous enough to give you the option to promote your website link if you have included a website link in your Facebook page’s about box.
Here's how to advertise on Faceplay

Facebook ads Promote

(Facebook)

You can preview how your ad will look like in the news feed when you click the options; but only after you’ve customized your ad text and image.
How to advertise on Facebookplay

Facebook Promote website

(Facebook)

To your right, you’ll be able to target your ad by location, interests, age, and gender.
How to advertise on Facebookplay

FacebooK Target Audience

(Facebook)

After configuring these options, you can then proceed to click Promote Website to submit your ad to Facebook for review.
However, there’s an alternative for people who prefer a more advanced targeting options.
You can click on the settings wheel icon beneath the preview if you’re one of them and select “Advanced Options” to configure your ad in the Facebook Ads Manager.

Advertisement

Ike Ani is a Freelance writer whose quest constantly is to relate happenings around the world to human daily living. He's also a song writer and singer, Acoustic Guitarist, and Teacher.

Click to comment

Leave a Reply

Lifestyle

L. A Prisoners Infect Themselves With Coronavirus To Get Early Release (VIDEO)

Published

on

By

A group of silly L.A area prison inmates were very eager to contract the dreaded coronavirus .

They attempted this because they believed that would trigger their ticket out of prison.

According to the L.A. County Sheriff Alex Villanueva who made the startling revelation Monday, said about twenty-four (24) inmates at the Pitchess Detention Center in Castaic attempted (and somewhat succeeded, apparently) to infect themselves way back in mid-April 2020.

The Sheriff revealed that their department saw an increase in spike in confirmed cases out of nowhere.

He said that when they investigated, they found a high number of inmates living in one block of the prison appeared to be deliberately trying to infect each other with COVID-19 any way they could from behind bars.

When Alex Villanueva played the surveillance footages he and his team combed through carefully , and it showed several inmates hanging out in a common area and passing around what Alex described as a hot cup of water, as well as one face mask they’d each put on all in hopes of getting sympathy from a judge to spring them from the facility and let them go home.

But it turns out, their little ploy worked but, only halfway.

Villanueva reported that 21 of the inmates (out of 50 in the block) caught the ‘Coronavirus.

“What they won’t catch is a break” said the Sheriff.

Watch the Video HERE

Advertisement
Continue Reading

Lifestyle

COVID-19 LOCKDOWN: 12 Year Old Albino Girl Suffers Eye Problems After Hawking Veggies In Abuja (PHOTOS)

Published

on

By

A very sad Facebook post greeted Nigerians from Abuja showing a 12 year old Albino Girl Grace, who started developing sight problems after Hawking Veggies under the scorching sun in Abuja.

The Facebook post stated that the little girl was asked to hawk the veggies by her aunt whom she lives with.

Below are the Screenshots of the Facebook post:

This sad news has sparked an outrage by well meaning individuals who spoke against such cruelty and insensitivity of the said girl’s aunt.

what do you think of this? Drop your comments below.

Advertisement
Continue Reading

Lifestyle

“Buhari is Made In London” – Reno Omokri Blasts Presidency On Nigerian Made Products

The Buhari administration has been known for enforcing the Nigerian people to patronize Nigerian made goods though without much strategy to make life easier while this transition to economic growth is enforced.

Published

on

By

Reno Omokri Nuggets

The Buhari administration has been known for enforcing the Nigerian people to patronize Nigerian made goods though without much strategy to make life easier while this transition to economic growth is enforced. Many Nigerians have tagged it a harsh move that is insensitive and inhumane but moreso, Reno Omokri has singled out signals of hypocrisy in the President of Nigeria by outlining certain traits of family moves of the President that shows that he(Buhari) as the No.1 citizen has no regards for anything made in Nigeria but yet wants other Nigerians to embrace Nigerian made goods.

Reno Omokri ‘s tweet reads:

His kids schooled in England. His wife just returned from a 3 month UK stay. His daughter gave birth to his grandchild in Spain (made in Spain), yet
@MBuhari
, who is London, wants us to patronise made in Nigeria!

Advertisement
Continue Reading

Trending