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Japanese retail giant ‘Miniso’ arrives Nigeria

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The Federal Government’s quest for foreign direct
investment (FDI) yields yet another positive boost as MINISO, a top
Japanese designer brand and market leader, opens its world-class outlets
across the six high-brow shopping malls in Lagos.

Listed
as the Number One (1) fastest growing retail brand, since her
establishment in Japan in the year 2013, MINISO has actively explored
the international retail market by opening over 2,250 stores in more
than 41 countries and close to 15 countries underway, with a turnover of
USD 750 million in 2015 and USD 1.5 billion in 2016. 
MINISO,
whose strongest competitors include MUJI, DAISO, WATSON and UNIQLO has
beaten all odds with an average monthly growth rate of 80 – 100 stores
across countries including the United States, Canada, Russia, Singapore,
the United Arab Emirates, Korea, Malaysia, Kazakhstan, and Australia.
Announcing
the arrival of the designer giant into Nigeria at a press briefing held
Lagos on Wednesday, 23rd August 2017, the Country Manager, Mr. Chris
Lee, said MINISO products are lifestyle essentials that includes
creative home necessities, health and beauty products, fashion
accessories, gadgets, digital accessories, stationeries gifts, unique
toys series, seasonal products, Kitchenware, etc. with more than 10,000
SKUs.   
According to him “Miniso
advocates a philosophy of quality life and is dedicated to providing
premium and high-quality products to its customers, with a creative
ideology of competitive and affordable pricing”. MINISO continuously
selects the best materials from all over the world for its products
designs with a focus on the “home” and “life”. 80% of the designs are
from Japan, Korea, Sweden, Denmark, Singapore, China and Malaysia.
Quoting
Ye Guofu, a co-founder of MINISO, he said the statement “the higher the
price, the better the quality” It’s only the excuse for those
enterprises finding a way to sell products at a high price. Those “low
price with bad quality” products resulted from the profiteering desire
are originated from the period of command economy. The time for “good
quality with low price” products has just begun. In this era, the actual
value of a brand should be beneficial to millions of people rather than
providing services only to the noble and the rich. These very values
and principles have induced the inception of MINISO.
According
to him, MINISO has established a new type of shopping experience with
cozier stores, which has become the main force within the department
stores and shopping malls along with catering, fast fashion clothing and
entertainment. “We strive to provide consumers with Simple, Natural and
Quality Products, at lower prices, so as to give the consumers an
exciting and happy shopping experience”, he added.
Starting
with Lagos – Nigeria’s commercial capital, MINISO will be having her
grand opening ceremony on Sunday 10th September 2017 at 1pm across three
(3) premium shopping malls in Nigeria; Ikeja City mall (Alausa, Ikeja),
Circle mall (Lekki) and Novare Mall (Sangotedo-Ajah). The grand opening
will be happening at the same time across the malls aforementioned.
MINISO
is scheduled to open three (3) more stores on the 29th of September
2017 at; Palms Mall (Lekki), Festival mall (Festac), and Maryland mall
(Maryland). Mr. Lee however, assured that MINISO’s presence will soon be
felt in other major stores across the country, to give more Nigerians
opportunity to access the benefits and experience of MINISO’s array of
products. With simple and quality features as well as leading the trend
of intelligent consumption, he noted that most MINISO products are
priced from ₦990, thus earning love from the major consumers aged from 8
– 60.
Aside the unique shopping experience, MINISO will be bringing the following to the Nigerian economy:
1.
Increase in employment rate: With MINISO’s strategic plan to have about
500 stores across Nigeria by 2019, the brand is committed to employing
about 30,000 Nigerians and this will reduce Nigeria’s current
unemployment rate by at least 0.99%. 
2. Local procurement: Over time, MINISO is committed to procuring most of its raw materials locally.
3.
MINISO’s University: MINISO is also committed to transferring standard
retail knowledge with an achievable projection of establishing a retail
focused education system and transfer of knowledge to Nigerians. With
this, individuals can carve a fulfilling career path for themselves in
retail. 
At the press conference, Miss
Colette Atane, the Marketing Communications Manager for MINISO Nigeria
also revealed the Brand Ambassador for MINISO Nigeria: Mrs. Stephanie
Linus, a renowned Nollywood Actress, Director and Producer. Miss Atane
emphasized that the MINISO Brand philosophy of “simple, natural &
quality” is the major reason for the choice of Stephanie Linus as she
exemplifies the very essence of the MINISO Brand. She also talked about
two ongoing competitions on social media tagged; “MINISO theme song
challenge” and “Love life challenge”.
The
winners of these competitions will be respectively awarded ₦30,000 as
well as MINISO’s branded Bluetooth speaker and ₦10,000 shopping
vouchers. She stated further that that the winners will be rewarded with
shopping bags full of items that the shopping vouchers can purchase at
the MINISO store.
Stephanie Linus
expressed her excitement about the about the breath of fresh air coming
into the Nigerian Retail market as MINISO represents the perfect mix of
‘quality and affordability’ with a wide range of products that appeals
to all age groups. She said, she is particularly glad to be part of the
phenomenal ideology of “simple”, “natural” and “quality” products. She
appreciated Miniso Nigeria for giving the opportunity to serve as her
Brand Ambassador.
The Conference ended with closing remarks by Miss Colette Atane, and there after photographs with the Brand Ambassador
 Follow @Minisonigeria on Facebook, Twitter and Instagram for more information.

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Ike Ani is a Freelance writer whose quest constantly is to relate happenings around the world to human daily living. He's also a song writer and singer, Acoustic Guitarist, and Teacher.

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Lifestyle

L. A Prisoners Infect Themselves With Coronavirus To Get Early Release (VIDEO)

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A group of silly L.A area prison inmates were very eager to contract the dreaded coronavirus .

They attempted this because they believed that would trigger their ticket out of prison.

According to the L.A. County Sheriff Alex Villanueva who made the startling revelation Monday, said about twenty-four (24) inmates at the Pitchess Detention Center in Castaic attempted (and somewhat succeeded, apparently) to infect themselves way back in mid-April 2020.

The Sheriff revealed that their department saw an increase in spike in confirmed cases out of nowhere.

He said that when they investigated, they found a high number of inmates living in one block of the prison appeared to be deliberately trying to infect each other with COVID-19 any way they could from behind bars.

When Alex Villanueva played the surveillance footages he and his team combed through carefully , and it showed several inmates hanging out in a common area and passing around what Alex described as a hot cup of water, as well as one face mask they’d each put on all in hopes of getting sympathy from a judge to spring them from the facility and let them go home.

But it turns out, their little ploy worked but, only halfway.

Villanueva reported that 21 of the inmates (out of 50 in the block) caught the ‘Coronavirus.

“What they won’t catch is a break” said the Sheriff.

Watch the Video HERE

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COVID-19 LOCKDOWN: 12 Year Old Albino Girl Suffers Eye Problems After Hawking Veggies In Abuja (PHOTOS)

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A very sad Facebook post greeted Nigerians from Abuja showing a 12 year old Albino Girl Grace, who started developing sight problems after Hawking Veggies under the scorching sun in Abuja.

The Facebook post stated that the little girl was asked to hawk the veggies by her aunt whom she lives with.

Below are the Screenshots of the Facebook post:

This sad news has sparked an outrage by well meaning individuals who spoke against such cruelty and insensitivity of the said girl’s aunt.

what do you think of this? Drop your comments below.

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“Buhari is Made In London” – Reno Omokri Blasts Presidency On Nigerian Made Products

The Buhari administration has been known for enforcing the Nigerian people to patronize Nigerian made goods though without much strategy to make life easier while this transition to economic growth is enforced.

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Reno Omokri Nuggets

The Buhari administration has been known for enforcing the Nigerian people to patronize Nigerian made goods though without much strategy to make life easier while this transition to economic growth is enforced. Many Nigerians have tagged it a harsh move that is insensitive and inhumane but moreso, Reno Omokri has singled out signals of hypocrisy in the President of Nigeria by outlining certain traits of family moves of the President that shows that he(Buhari) as the No.1 citizen has no regards for anything made in Nigeria but yet wants other Nigerians to embrace Nigerian made goods.

Reno Omokri ‘s tweet reads:

His kids schooled in England. His wife just returned from a 3 month UK stay. His daughter gave birth to his grandchild in Spain (made in Spain), yet
@MBuhari
, who is London, wants us to patronise made in Nigeria!

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